Miss Dior

Luxury concept study for social-first motion and visual storytelling

I created an original campaign muse and a governed visual system built around roses, butterflies, and blush-toned haze, then developed a 10-second spot as the first expression of that language. The goal was scroll-stopping clarity: cinematic restraint, instant mobile readability, and a product reveal that kept the bottle unmistakably hero.

ROLE

Creative strategy, art direction, and controlled generative production

TOOLS

Midjourney, ComfyUI, Seedance, After Effects, and Mocha

OUTPUTS

Campaign muse, angle library, and 10-second motion spot

Controlled Motion System

Character and Worldbuilding

This project starts with a reusable muse rather than a single hero image. The character was designed to hold up across angles, crops, and future placements, while the surrounding elements acted as governed rules: floral framing for identity, atmospheric haze for depth, and controlled highlights that kept the bottle feeling like real beauty photography.

To keep identity stable and motion believable, I treated the video as a controlled transition between two locked keyframes. I generated the first and last frames in ComfyUI, then used Seedance interpolation to create soft cinematic movement between them. Constraining the motion to defined endpoints reduced drift, limited facial distortion, and kept product placement and lighting continuity intact.

Campaign Angle Kit

With the hero established, I built a small angle library so the campaign language had range, not just a single hero shot. Each frame began as a still guided by the hero as the reference target, then the strongest outputs were promoted into a reusable shot set for cutaways, alternate crops, and motion endpoints.

How the angles were produced
Each angle was iterated until the face, palette, and bottle placement matched the system. From there, selected frames could move forward into Seedance motion tests or supporting cuts for the final edit. The goal was to preserve the bottle as the constant visual anchor while letting the campaign world expand around it.

Post and finishing: keeping the product true

The generated motion pass delivered the atmosphere, but the label did not resolve cleanly frame to frame, especially under motion and compression. In After Effects, I rebuilt the label as a crisp design layer and used Mocha planar tracking to lock it to the bottle surface. That replacement pass restored legibility and kept the final close-up at a campaign-grade standard.

Takeaway

This case proves a controlled method for luxury storytelling: define a muse and a visual world, lock the governing rules, generate variation across angles and motion, then use traditional post-production where precision matters most. The result is not a single AI-generated video, but a scalable campaign avatar that can support new cuts, new placements, and new visual expressions without losing coherence.

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